Workshop Catalogue

Exporter Foundation Program

The Program seeks to improve knowledge and skills in the basic principles and components of export, including how to prepare the enterprise for export and how to fulfill requirement and comply with export regulations. It also covers market research procedures, and help in setting export strategies and plans for foreign markets.
The Program further covers the basics of international marketing and market intelligence, and introduces participants to the various methods of obtaining an export certificate, customs requirements, financing services, guarantees, and insurance solutions. It then introduces export steps and measures, supply chain management methods, quality control requirements, international commerce sales agreements, payment methods, and letters of credit.

Program Themes:

The importance of exports
Strategies and tools to access international markets
Case studies in international marketing
International market research
Requirements for exporting food and health products
Export Financing and credit insurance
Requirements and conditions for commercial insurance
Custom procedures
Supply chain basics
Quality management
Export steps
International Commercial Terms
Letters of credit key principles
Trainee presentations

Export Financing and Credit Insurance

The workshop (Export Financing and Credit Insurance) introduces participants to financing and credit insurance services provided by the Saudi Fund for Development’s Saudi Export Program for the exporters and importers of national products. It covers credit facilities, shipping guarantees, mitigating the risks of accessing new markets, and increasing the competitiveness of exports.

Food Legislations and their Role in Food Safety

The workshop (Food Legislations and their Role in Food Safety) introduces participants to the theoretical and practical legislative and standards, at the national, regional and international level as well as their importance in guaranteeing the safety of food products. It also covers the mechanisms and procedures of preparing, updating and developing Saudi/GCC standards and technical regulations.

Agreement of Facilitating and Developing Trade Among Arab States

The workshop introduces participants to the Agreement of Facilitating and Developing Trade Among Arab States, agreed on country of origin rules, and the services offered by the Saudi Standards, Metrology and Quality Organization (SASO) to support production and export, and avoid relevant technical barriers. It also covers international and national regulations that increase product conformity. It then introduces programs for the issuance of conformity certificates, and the Saudi product safety.

Supply Chain Management

The workshop (Supply Chain) tackles the notion of managing a supply chain, the elements of a supply chain, and how these elements interact to build an effective and competitive strategy that allows the establishment to reduce its costs and increase its market share. It further introduces participants to sources, movement and storage of products from the production line to the end consumer. It then covers the best practices to efficiently manage supply sources and procurement operations, build strategies, predict demands, and classify the market so that the exporter can provide the product to international markets quickly, efficiently and with quality.

Export quality management

The workshop (Export Quality Management) provides exporters with an understanding of issues related to quality and quality control, and of the technical and regulatory requirements for quality management. It then introduces them to the various systems that help achieve comprehensive quality, and to the role standards play in improving quality and how they can effect products, services and systems to improve the enterprise’s readiness to export. The workshop also highlights the most important quality certifications and their applications, and introduces participants to the key factors that can affect customer satisfaction and to methods of continuous improvement.

Letters of Credit

The workshop (Letters of Credit) introduces exporters to the letters of credit and how they can be used as a means of payment in international commerce. It also introduces them to the theoretical and practical aspects of payment mechanisms, sales agreement articles, delivery conditions, and payment methods in international commerce. It also provides them with knowledge on how to deal with letters of credit in terms of issuance, amendments, and payments. The workshop further covers all types of documents required for letters of credit and how to check them, and how to draft a letter of credit according to the International Chamber of Commerce newsletter UCP 600 concerning international customs for letters of credit.

International Commercial Terms (Incoterms)

The workshop (International Commercial Terms) covers a series of principles that explain international commercial terms to help reduce or eliminate ambiguities resulting from the different interpretations of terms in various countries. A correct understanding of the terms helps exporters identify their costs, risks, and the commitments between the buyer and seller stipulated in export and import transactions. The workshop also seeks to introduce participants to the articles of sales agreements, delivery conditions in international commerce, and how to set the sales price.

How to protect your trademark internationally?

The workshop (How to Protect Your Trademark Internationally) highlights the importance of trademarks and the extent to which they contribute to quality and commercial efficiency. It also covers consumer tendencies and their link to product quality and suitability. It also covers the different types of trademarks as a factor separating one product from another, their value in marketing and promoting products, the importance of protecting trademarks, and the commercial and legal costs of registering these trademarks locally or internationally through international registration programs overseen by the World Intellectual Property Organization. It then tackles the strategies available to build a trademark for one or several products, and the different possible methods for protection such as formats, characteristics and industrial designs.

International Pricing

The workshop (International Pricing) provides exporters with the notions and methods concerning international pricing according to the market, the changing environment, the quantity and quality of products, consumer demands, and competition. It helps exporters estimate the cost and pricing of a product to be exported and the impact the pricing will have on profits. It also covers how to calculate fixed and changing effective costs, including all expenses related to export logistics, to help determine prices, set the appropriate pricing policy for products, and identify the export prices of competitors.

Dates Exporting

The workshop (Dates Exporting) introduces participants to different types of dates and their food status in the Kingdom of Saudi Arabia. It tackles the importance of exporting dates, and highlights some success stories in terms of export, production and marketing, and obstacles. It then covers how dates should be packaged, the required standards and steps to export dates, market studies, competitors, customers, and how to build client relations.

Certificates and Permits to Export Food and Medical Products

The workshop (Certificates and Permits to Export Food and Medical Products) introduces exporters in the food, pharmaceuticals and cosmetics industries to the services provided by the Saudi Food and Drug Authority, and details the requirements and documents needed to obtain export certificates and shipment certificates to export food products, and permits to export pharmaceuticals, health products and food supplements.

Negotiation Skills for Export Sales

The workshop (Negotiation Skills for Export Sales) introduces participants to the best sales and negotiation methods, and to the most practical methods in international business. It covers all key markets where trainees often face challenges and seeks to improve their understating and capabilities in the business environment. It also covers key sales, negotiation and marketing steps and effective methods to adopt in each of the targeted foreign markets. The detailed presentation of negotiation skills is one of the key features of the workshop, it introduces participants to successful negotiation strategies, and to various negotiation methods that suit various cultures and countries. A number of important theories and case studies from the field of international commerce are also discussed.

International Business Development

The workshop (International Business Development) covers the methods and strategies used to analyze markets and divide them into sectors on the international level to help prepare the establishment for export. It also tackles success factors in international markets, and how they are linked to the exporters’ products and their interactions with their clients. It then covers the best practices to adopt when launching new products and services in export markets, and important business management aspects to achieve export goals on the international level. Additional topics include financial administration, pricing, and the management of distribution channels and client relations in the international markets.

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