Preparing a Market Profile

In corporation with the International Trade Center (ITC), and the International Islamic Trade Finance Corporation (ITFC), the Saudi Export Development Authority (SAUDI EXPORTS) will conduct 5-days workshop on ITC Market Analysis Tools and the creation of market profiles. The intent is to support the decision to export to a new market which involves doing market research on customers, understanding international demand, and eventually making strategic decisions about product design, pricing and promotion. Participants in this workshop will be familiarized with relevant analytical skills and knowledge on ITCs Market Analysis Tools, allowing them to efficiently investigate international demand, level of competition and market access conditions. Participants will benefit from the rigorous and practical exercises, and delivered a group presentation designed to reinforce their capacity to fully utilize the available trade intelligence.By the end of this training, participants are expected to:- Familiarize themselves with the ITC Market analysis tools and methodologies;- Gain practical knowledge and skills in creating market profiles for new export opportunities;- Be able to provide better advice and research materials to companies on opportunities and feasibilities of exporting a selected product to a target market* Attendance requirements- English fluency- personal computer- Targeted audience: staff who perform marketing, sales, and similar roles