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More than 20 Saudi companies participated in SIAL International Exhibition in Paris, as part of the Saudi Pavilion which is organized by the Saudi Exports Development Authority "SAUDI EXPORTS" This is the tenth participation for the Authority in the organization of the Saudi Pavilion since the start of foundational stage late in 2013. Dr. Ali Al-Qarni who is in charge at the Saudi embassy opened the Saudi Pavilion that showcased products of major companies participating in the exhibition. The participation, organized by the "SAUDI EXPORTS ", aims to opening potential markets by communicating with existing customers and opening broader prospects with new customers. This is hard to achieve unless the national factories realize the requirements of customers which may lead to a practical change plan through the development of products and services appropriate for the requirements of various markets. All this will contribute to the development of competitive capabilities of these firms through platforms that simulate the target markets. This is carried out through the promotion of those products via international platforms such as SIAL Paris exhibition.
SIAL exhibition, one of the largest fairs in the sector, is among the most income-generating exhibitions to investors. It includes about 19 sections and contains under one roof about 6000 exhibitors from around the world. The number of visitors is expected to reach more than 150000 by the end of the event from various countries of the world. "Halal" food products received a lot of attention due to the large number of Muslim community in Europe. The exhibition is held every two years as one of the largest food exhibitions in the world and the participants are given the opportunity to see the latest and the best products in the global market, with special focus on key challenges facing the industry in the world. This gives the opportunity for producers, distributors and visitors to see these products under one roof.
The "SAUDI EXPORTS" seeks to provide new opportunities for global expansion to domestic companies by participating in specialized international exhibitions amid noticeable growth in the number of major markets around the world.
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