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In its efforts to build exporters' capacities, the Saudi Export Development Authority "Saudi Exports" organized in cooperation with the International Trade Center "ITC" a 4-day workshop on "Creating Market Profile" from 9 to 12 Safar 1439 H corresponding to 29 October to 1 November 2017, from 9 am to 4 pm in Jeddah. The workshop came part of the package of activities and programs offered by "Saudi Exports" to boost the national export system by raising the export level and readiness of enterprises and building exporters' capacities through modern training programs and advanced workshops. This cooperation was carried out with the support of the Aid for Trade Initiative for the Arab States (AfTIAS), a multi-donor program coordinated by the International Islamic Trade Finance Corporation (ITFC).
The workshop introduced the tools and methods of market analysis, and the skills needed to prepare the market profile in a way that suits Saudi enterprises aspiring to new export opportunities. It also discussed the necessary means to enable participants to prepare market profiles and advised them on the opportunities and feasibility of exporting a certain product in a target market. The workshop provided a good opportunity for exporters to communicate, benefit from each others' experiences, and explore future cooperation opportunities.
It is worth mentioning that "Saudi Exports" employs all its capabilities to improve the efficiency of the export environment; build export capacities; promote exporters and their products; create export opportunities; develop programs for exporters; encourage them; promote Saudi products in international markets and increase their competitive quality in order to help them access these markets in a way that reflects the position and quality of the Saudi product and serve as a tributary to the national economy. The work of "Saudi Exports" comes as a translation of the Saudi Vision 2030 and a response to the aspirations of the wise leadership towards diversifying the sources of income of the national economy.
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